Ever find yourself responding "I'm fine," even when you're struggling inside?
You're not alone. It's called masking, and it's a coping mechanism many of us use daily... often without realizing it.
What is Masking?
Masking means hiding or suppressing parts of ourselves (like emotions, behaviors, or even symptoms) to feel safe, fit in, or protect our privacy. Sometimes it helps us navigate social situations smoothly, but when masking becomes a daily habit, it can seriously impact our mental and physical health.
Here’s what masking looks like for many people:
- Hiding mental illness because of stigma at work or fear of being judged.
- Suppressing neurodivergent traits (like ADHD) to appear "normal."
- Concealing substance use problems or using substances secretly to manage stress.
- Presenting an idealized self-image on social media, even if reality feels entirely different.
Masking vs. Professionalism
It's important to know that acting professionally or politely isn't masking. Being your best self at work is normal. Masking, however, is a continuous effort to hide who you truly are to gain acceptance or avoid judgment.
Why Do We Mask?
Stigma drives masking, especially for those living with mental illnesses or addictions. A recent survey revealed a striking reality: 95% of Canadians living with mental illness experience stigma, and 72% even internalize it as self-stigma (feeling shame or worthlessness).
This cycle can prevent people from seeking help, leading to prolonged suffering and isolation.
Unmasking for Mental Health
This Mental Health Week (May 5–11), we're calling attention to the importance of breaking free from stigma and masking. You deserve to be seen, understood, and supported exactly as you are.
Ready to Unmask? We Can Help.
At Cognito Health, we’re here to support you without judgment. Whether it’s ADHD, anxiety, depression, or something else. You can connect with a professional who sees you as you truly are.
Book your confidential assessment today. You deserve real support, not another mask.
Adapted from content originally developed by the Canadian Mental Health Association (CMHA) for Mental Health Week 2025.
